"The concept for this Channel started in the middle of a Black Eyed Peas show in Sydney, Australia when will.i.am smiled and asked a fan for her camera. He turned it on himself and in an unscripted moment said, “Even if no one listened to the music that we made I would still love what I do, because I love music from the bottom of my soul to the top of my soul to the inner of my soul, I love what I do!” Now everyone can take part in this movement and it looks like Lani, the creator of the design label Hellz Bellz has something to say."
Source: 80's Purple blog.
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